{"id":424,"date":"2020-08-19T19:47:41","date_gmt":"2020-08-19T19:47:41","guid":{"rendered":"https:\/\/ccswpms01.ua.edu\/cell\/?page_id=424"},"modified":"2024-09-30T14:18:42","modified_gmt":"2024-09-30T19:18:42","slug":"socialmediamarketing","status":"publish","type":"page","link":"https:\/\/ccswpms01.ua.edu\/cell\/socialmediamarketing\/","title":{"rendered":"Social Media Marketing: get social with your business"},"content":{"rendered":"<h2 class=\"highlight-me page-header\">Workshop Overview<\/h2>\n<p>Social media marketing is now a cornerstone of marketing strategy for all types of businesses and organizations. However, it can also be overwhelming and time consuming. Learn how to make social media strategy work best for you and your business by learning the core functions of social media: monitor, amplify, respond and lead.<\/p>\n<p>This program will help you develop a strategy that works best for your marketing goals and is conscious of your time and budget. Using a variety of social media platforms such as Facebook, Twitter, Instagram, Pinterest, Snapchat and LinkedIn, you can create an online presence that tells your business&#8217;s story, finds new customers and interacts with a targeted audience online. Attendees will create their own Social Media Strategy Blueprint during the workshop and leave with actionable solutions for social media marketing strategy and content development.<\/p>\n<h2>Available Dates:<\/h2>\n<ul>\n<li>Custom training available on-site or via Zoom Livestream \u2013 On your schedule!<\/li>\n<\/ul>\n<h2>Pricing:<\/h2>\n<ul>\n<li>Pricing information available upon request. Contact\u00a0<a href=\"mailto:professionaldevelopment@ua.edu\">Mary Patterson<\/a>\u00a0for details.<\/li>\n<\/ul>\n<h2 class=\"highlight-me\">Workshop Outline<\/h2>\n<table class=\"table table-color-primary table-bordered\">\n<thead>\n<tr class=\"table-color-primary\">\n<th>Title<\/th>\n<th>Overview<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Day 1<\/strong><\/td>\n<td>\n<ul>\n<li>Create a Social Media Strategy that Works for You<\/li>\n<li>Specific Social Media Platforms: Facebook, Twitter, Instagram, Pinterest, Snapchat,<br \/>\nLinked In<\/li>\n<li>Analyze Results of Social Media Blueprints and Make Adjustments to Content<\/li>\n<li>Share Results of Social Media Marketing Strategy Blueprints<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 class=\"highlight-me\">Workshop Leads<\/h2>\n<div class=\"panel panel-default\">\n<div class=\"panel-heading\">\n<div class=\"panel-body\">\n<div class=\"author-image\"><strong><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" class=\"wp-image-2041 size-full pull-left margin-right-10 img-responsive \" src=\"https:\/\/ccswpms01.ua.edu\/cell\/wp-content\/uploads\/sites\/28\/2022\/04\/Picture4.jpg\" alt=\"Susan Fant's photo\" \/>Susan Fant, Ed.D.<br \/>\n<\/strong><\/div>\n<p>Susan Fant is a <span class=\"C9DxTc \">subject matter expert in m<\/span><span class=\"C9DxTc \">anagement, marketing, and leadership who is dedicated to <\/span><span class=\"C9DxTc \">helping people build and scale businesses and organizations while using actionable research, design thinking, and scenario planning.<\/span>\u00a0 Susan is a business owner and university instructor, who built one of the first master&#8217;s degree specializations in social media.\u00a0 Her writing has been featured in the SAP&#8217;s The Customer&#8217;s Edge, Birmingham Business Journal, Alabama Inc, MIT Sloan Executive Education&#8217;s Innovation @ Work, Venture Beat, PR News&#8217; first Social Media Guidebook for digital marketing, AL.com&#8217;s Young Professionals Millennials of Alabama study, Thrive, and The Foresight Guide. She holds degrees from the University of Southern California, Birmingham-Southern College and the University of St Andrews.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"highlight-me\">Program Manager<\/h2>\n<div class=\"panel panel-default\">\n<div class=\"panel-heading\">\n<div class=\"panel-body\">\n<div class=\"author-image\">\n<div class=\"author-image\"><strong><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" class=\"wp-image-2464 size-full pull-left margin-right-10 img-responsive \" src=\"https:\/\/ccswpms01.ua.edu\/cell\/wp-content\/uploads\/sites\/28\/2022\/05\/Mary-Patterson-150x150.jpg\" alt=\"Mary Patterson's Photo\" \/><a href=\"mailto:professionaldevelopment@ua.edu\">Mary Patterson<\/a>, CPA, SHRM-CP<\/strong><\/div>\n<div>\n<div>Phone Number: 205-348-7049<\/div>\n<div>Email: <a href=\"mailto:professionaldevelopment@ua.edu\">professionaldevelopment@ua.edu<\/a><\/div>\n<\/div>\n<\/div>\n<p>Questions about this program? Contact Mary today!<\/p>\n<p>Mary Patterson works in the Office of Teaching Innovation and Digital Education, Continuing Education and Lifelong Learning at The University of Alabama as Program Manager, where she assists the OTIDE team in designing and implementing professional development and training programs, industrial training programs, and executive education programs. She is a Certified Public Accountant as well as a certified professional in the Society for Human Resource Management. She works closely with HR departments to design custom training to enhance work objectives, increase productivity and build a positive culture.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Workshop Overview Social media marketing is now a cornerstone of marketing strategy for all types of businesses and organizations. However, it can also be overwhelming and time consuming. Learn how to make social media strategy work best for you and your business by learning the core functions of social media: monitor, amplify, respond and lead. [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-424","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing - Continuing Education and Lifelong Learning<\/title>\n<meta name=\"description\" content=\"This UA CELL workshop shows you how to make social media strategy work best for you and your business by learning how to monitor, amplify, respond and lead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ccswpms01.ua.edu\/cell\/socialmediamarketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing - 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